Indeed, a business environment is typically considered separate from personal beliefs and practices

That's an intriguing perspective, but consider this. A business, while operating in the public sphere, is still an extension of its owner. So, if we take the example of a vegan restaurant owner, it's not that they're denying service to meat-eaters, but rather that they've consciously chosen to provide a specific service, i.e., vegan food. Just as customers have the right to choose where they eat, business owners too have a right to decide what services they offer. They're not refusing service based on the customer's personal choices, but are instead sticking to…  Read more their own specific business model.

The neutrality you speak of is a double-edged sword. Yes, it's important to serve all customers, but it's equally important for business owners to have the freedom to mold their business in line with their personal beliefs, as long as they're not discriminating against a protected class.

So, how do we create a balance between the business owner's rights and customer expectations? What if the business is clear about its offerings and ethos from the outset? Would that be a viable solution?